Our Philosophy


At ONNOA we believe so. We think that each and every one of us has much more power than we are aware of. What do you think?

As consumers, we have fundamental power and responsibility, because with our purchasing decisions, we are supporting the companies we consume to continue doing what they do in this way.

We believe that we must ask ourselves two very important questions and in this order, before making any purchase decision..

Do I really need it?

The product that has the least impact is the one that has never been manufactured, let’s only consume what we really need.

-Is this the best option available to me, or is there a better alternative?

Look at things like, what materials it is made of, where it is made, how it is made, what values the company that sells it has, ...

Use your common sense and asses reasonably your options before you decide each answer, in order to help you make the best decision for you and for our planet.

It would also be nice, if you like these ideas, that we do not only use this philosophy for fashion, but for our general lifestyle.

Many consumers consuming better can cause a bigger change than we can imagine.